Results tagged ‘ Marketing ’
Through Months is seems as if the Rivalry between the Dodgers and Angels has started to heat up. Since the addition of Albert Puljos and CJ Wilson most of the Positive attention has been shifted to Anaheim. Things then started to get a little turned up with Angel billboards posted in Los Angeles also being the media mentioning the Angels as Los Angeles team. Even some Angels fans saying We Run LA. The Minority that I’ve seen Not ALL Angels fans see it this way. As a Dodger fan I kind of took it as a Jab to the face. With the emberassment we’ve taken with the McCourt issue and Bankruptcy issue we now deal with the team down the freeway in Orange County making big signings, Posting billboards in Los Angeles, and the Media asking will the Angels take over. Even Some fans on twitter claiming that Dodger fans will now go to Anaheim just to see the Angels play now. What has happened? Whos to blame here? Well let me explain in my view.
Let me first go on to say this is Not bashing the Angels or anything because I want this to be a Non Trash talk post and I wanted to stay away from the topic but had alot to say of if Any Angels fans read this is not a jab toward your team and congrats on your team.
Now I the Angels as you know have went under different names. California Angels, Anaheim Angels, Now the Los Angeles Angels of Anaheim. I have a BIG ISSUE with the Angels using the Los Angeles name due to Location but at the sametime Understand why the name is there and thats to take advantage of the marketing in Los Angeles. I can’t blame the Angels Franchise because they’re trying to sell their team to people (Tickets, Merchindise,TV Ratings, Radio, etc) but in Los Angeles? Well this isn’t the first time it has been done in the city of L.A. as I call it Dodger Territory. Anyone Remember when the Angels put billboards up in Los Angeles I believe in 2004? Still the same unhappiness but didn’t understand the sports business like I do now. When I see them now yes I don’t like it at all because it’s the Angels in Los Angeles when they’re obviously in Anaheim..Orange County. It doesn’t stop with Billboards…The Sports Media like ESPN asks the question. “Has the Angels become Los Angeles team?” Some people play into the Media hype and that I can blame the media for that but the attention is offically there. Los Angeles and two baseball teams..That makes the Blood boils big time especially in Many Dodgers fans and I know Angels fans as well.
So what is this? To me the Freeway series not only within the Field and fans but has now spilled towards the Marketing side of things. Angels post up Billboards in Los Angeles. Dodger Commercials on KCAL 9, Fox Sports Prime Ticket, and Now Dodger Billboards going up. I don’t think the two Franchises are worried about each other because they’re selling their team as I mentioned but in a way they’re luring fans from the LA area (Dodgers being in LA is a bigger advantage with them being the LA Dodgers) As I looked at the Angels billboards (A lot of em that i’ve seen in Los Angeles) I wondered “When will the Dodgers put up Billboards?” “Why aren’t there any Dodger billboards up” With Albert Puljos on them the Dodger have the best player in baseball in Matt Kemp..Cy Young award winner Clayton Kershaw, 50th Anniversary of Dodger Stadium, Legends and yet none of it being taken advatage of. Marketing is Marketing but too much Momentium with in the Dodgers Organization with Matt Kemp, Kershaw, Great ending to the season, and the Stadium Anniversary.
I know with all that went on in the Off-Season between the Signings, Marketing, Fan Trashtalk, and so on the Freeway Series this year should be an Interesting one on the Field of play. The Angels with a Pretty good team and the Dodgers who look Very Solid right now. They may not be in our Division let alone our League but bragging rights are there. In the Words of Matt Kemp and Don Mattingley Los Angeles only has ONE Baseball team and that Team is the Los Angeles Dodgers (Get That ESPN?)